From Soccer Coach to Business Owner: How Zsombor Built a Real Website With Zero Web Dev Experience
After a more expensive, worse traditional site, Zsombor built ajándekvideo.hu with PageFork — no dev skills — and started winning real customers.
“I had a website before. It was more complicated, more expensive — and it turned out way worse.”
That’s how Zsombor describes his baseline. Not a complete beginner afraid of technology, but someone who’d been burned by the old way of doing things and wanted something better.
He found it. Here’s his story.
The Background
Zsombor spent years coaching football. It paid the bills, but he’d been looking for an exit ramp — something of his own, something with more upside.
When AI tools started becoming genuinely accessible to regular people, he saw the opportunity. He decided to launch a personalized video gift service in Hungary: ajandekvideo.hu. Custom videos for birthdays, anniversaries, corporate events — the kind of thing that makes a real impression.
To sell it, he needed a website.
The Problem With His Last Website
Zsombor had been through the website process before. The experience left a mark.
“It was much more complicated, much more expensive — and the result was way worse.”
That sentence tells you everything. More effort, more money, worse outcome. The traditional web development process isn’t just slow and expensive — it often produces results that don’t reflect what the business actually needs.
He wasn’t looking for perfection. He was looking for something that worked, that he controlled, and that didn’t require a developer every time he wanted to change a word.
Finding PageFork
A friend mentioned PageFork. Zsombor had heard there were AI website builders out there — the category was on his radar — but he hadn’t compared tools in depth.
He didn’t need to. The friend’s recommendation was enough to try it. And once he tried it, the results spoke for themselves.
The skepticism dissolved quickly.
“At first I wasn’t sure an AI website could actually be good,” he admits. “But I was convinced pretty fast that it works well — and after that, nothing held me back.”
Building the Site
The hardest part wasn’t technical. It was strategic.
“The difficult part was planning — figuring out what should actually be on the site.”
This is worth sitting with, because it’s the opposite of what most non-technical people expect. They come in assuming they’ll hit a wall with technology. Instead, the technology gets out of the way — and the real challenge becomes thinking clearly about what you’re selling and who you’re selling it to.
The execution itself? Fast. And it’s stayed fast.
“The actual building was very quick — and it still goes quickly when I need to make changes.”
He uploaded his own videos and photos. He put together the structure of the site himself — which sections exist, in what order, what each one communicates. The AI handled the rest.
A web consultant later reviewed the finished product. The verdict: very good.
What Happened After Launch
The site is working.
Zsombor has received multiple inquiries through it. Some of those have converted into paying customers. For a brand-new business in a niche category, that’s exactly what a website is supposed to do.
It’s not decoration. It’s generating real business.
One Honest Note
PageFork isn’t perfect. Zsombor’s the first to say it.
“Sometimes you need to ask the AI a few times to get exactly what you want.”
But he puts this in context immediately: “That’s true of most AI tools, honestly.”
It’s not a dealbreaker. It’s the nature of working with AI right now — you iterate, you refine, and the results improve. Anyone who’s used ChatGPT, Midjourney, or any other AI product knows the feeling. The first output isn’t always the final output. That’s fine.
What Zsombor Would Tell You
His stepfather saw him build the site. Watched the process. Then — without any technical background of his own — built a complete, functional website himself.
That’s the proof of concept. Not a demo. Not a marketing claim. A real person watching another real person do it, and thinking: I can do that too.
When asked what he’d say to someone who’s hesitant to start, Zsombor’s answer was simple:
“I can only encourage you — it’s very easy. The AI does everything for you.”
The Short Version
Zsombor had no web development experience. He had a bad experience with a previous, more expensive website. He found PageFork through a friend, built his new site himself, impressed a professional consultant, and started getting real business from it.
His stepfather — after watching — went and built his own site.
If you’ve been putting off building a website because you think you need technical skills, Zsombor’s story is your answer.
You don’t.
Want to see what Zsombor built? Visit ajandekvideo.hu